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Digital Marketing

Digital Marketing-related patent applications - as published by the U.S. Patent and Trademark Office (USPTO).


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Testing an effect of user interaction with digital content in a digital medium environment
Adobe Systems Incorporated
March 22, 2018 - N°20180082326

Paired testing techniques in a digital medium environment are described. A testing system receives data that describes user interactions, e.g., with digital content or other items.
Attributing contributions of digital marketing campaigns towards conversions
Adobe Systems Incorporated
February 15, 2018 - N°20180047049

Methods and systems for attributing contributions to digital marketing campaigns in achieving an action are described. In one or more implementations, first, second, and third order probabilities of a user taking the action are computed for each of a plurality of campaigns of a campaign path.
Spending allocation in multi-channel digital marketing
February 15, 2018 - N°20180047039

An approach for spending allocation, executed by one or more processors to provide one or more monetary output values in response to a request for determining spending allocation in a digital marketing channel, is provided. The approach fits one or more models to train a business environment simulator.
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Digital Marketing Patent Applications
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Sample size determination in sequential hypothesis testing
Adobe Systems Incorporated
November 09, 2017 - N°20170323331

Sample size determination techniques in sequential hypothesis testing in a digital medium environment are described. The sample size may be determined before a test to define a number of samples (e.g., user interactions with digital marketing content) that are likely to be tested as part of the sequential hypothesis testing in order to achieve a result.
Estimation of causal impact of digital marketing content
Adobe Systems Incorporated
July 27, 2017 - N°20170213236

A digital medium environment is described to estimate a resulting causal impact of a particular item of digital marketing content on a digital marketing outcome. A first sequence is identified of a plurality of items of digital marketing content provided to a first set of users taken from a plurality of users.
Consumer influence analytics with consumer profile enhancement
Adobe Systems Incorporated
June 15, 2017 - N°20170169455

Offline consumer behavior and interactions are observed using beacons positioned at venues where consumers spend time and interact with each other. The beacons communicate with mobile computing devices that are carried by the observed consumers.
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Digital Marketing Patent Applications
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System for interactive profiling of healtcare consumers to provide digital personalized health guides and digital ...
Univfy Inc.
August 25, 2016 - N°20160246947

A system including (a) an interactive digital profiling questionnaire directed to a health consumer, wherein the questions relate to a health status or condition of the consumer; (b) a consumer health profile that includes a data presentation software application with pre-defined sections, wherein the consumer's answers from the interactive digital questionnaire are entered as health data into the pre-defined sections ...
System and method for enabling efficient digital marketing on portable wireless devices for parties with ...
Grandpad, Inc.
April 07, 2016 - N°20160098759

A system and method are provided for managing digital marketing to a multiplicity of consumers by way of portable wireless digital devices. The system comprises a simplified human-device interface stored on the portable wireless digital devices.
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Digital Marketing Patent Applications
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inventor
  • + full patent PDF documents of Digital Marketing-related inventions.
  • Exact USPTO filing data with full-text, images, drawings & claims.
  • Index pages: Table View and Image-Grid View layouts. All images in each PDF.
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